Atér has proudly entered the global market with our first international online sale. A milestone that marks more than just a package leaving New Zealand. It’s the beginning of something bigger: taking our story, our wool, and our craftsmanship beyond local borders - one coat at a time.
Founded on the values of quality, sustainability, and provenance, our designs blend understated elegance with a deep connection to land and legacy. Each coat begins its journey on the family farm in East Otago, where the wool is ethically grown, carefully selected, and crafted into enduring wardrobe staples.
Atér’s expansion into international sales marks the beginning of a new chapter for our brand, which has steadily grown a loyal following in New Zealand for its minimalist aesthetic and transparent supply chain.
As Atér reaches global customers, our commitment to locally sourced materials, slow fashion, and timeless design remains unwavering. We are excited for what’s ahead, and we can’t wait to see more Atér coats out in the world.
With gratitude,
The Atér Team