From a young age I’ve had a love for fashion. My Grandmother, Reta, was a dressmaker. I grew up spending hours watching her in the sewing room - I would sit next to her sketching, cutting, and sewing my own creations.

Whilst living in London my passion for winter clothing grew. It was only after moving back to New Zealand that I struggled to find a winter coat that I loved, but more importantly, was made by New Zealand designers using locally grown wool.

As a farmer’s wife, I wanted to help raise the profile of the New Zealand coarse wool industry, its numerous benefits, and prove that it can be fashionable.

It was this desire that led to Atér – inspired by my grandmother, my love for fashion and to showcase that fashionable wool pieces can be grown, designed and made in New Zealand.

Georgina Lawson | Owner & Designer Atér