Embrace Timeless Elegance: The Sustainable Beauty of Atér's New Zealand Wool Coats

Embrace Timeless Elegance: The Sustainable Beauty of Atér's New Zealand Wool Coats

Hi there!

I'm Georgina, the founder of Atér, and I want to take you on a journey that celebrates timeless style, exceptional quality, and a genuine connection to the clothes we wear. I couldn't be more thrilled to share the story behind Atér, our beloved brand that's all about embracing sustainable fashion with a touch of New Zealand charm.

A Tale of Origin and Integrity:
Atér's women's wool coats are more than just fashion statements. We source the wool for our coats straight from our own farm, Moana, nestled in the breathtaking East Otago region of New Zealand. 

Sustainable Luxury with a Conscience:
We are passionate about our planet. That's why our wool coats are not only stylish but also sustainable. Wool is a fantastic choice for the eco-conscious fashionista because it's renewable. By choosing an Atér coat, you're making a positive impact on the environment. And the best part? Our coats are built to last, which means you won't have to say goodbye to them after a season like you do with fast fashion. It's time to indulge in the luxurious goodness of Atér's wool coats. These beauties are tailor-made for women like you – those who appreciate sustainable fashion and demand top-notch quality. Our coats exude elegance that defies passing trends. When you slip into an Atér coat, you're making a statement about conscious fashion choices and embracing enduring beauty.

Health Benefits of Wool Clothing:
Did you know that there are more perks to wearing wool than just looking fabulous? Wool is a natural insulation that keeps you warm in chilly weather, all while allowing your body to breathe. It's like your coat has its own little climate control system! And here's another bonus: wool is hypoallergenic, resistant to dust mites and bacteria, making it a fantastic choice for those with sensitive skin or allergies.

After a year of hard work, we're thrilled to announce that Atér has finally launched this week. It's been a labor of love, and we can't wait to share our passion for sustainable fashion with all of you. From the careful sourcing of ethically produced New Zealand wool to the impeccable craftsmanship, each Atér coat tells a story of dedication and excellence.
Step into timeless elegance, wrap yourself in the warmth of ethically sourced New Zealand wool, and make a fashion statement that stands the test of time. Atér is here to redefine the way we dress, with love for the environment and an unwavering commitment to quality.

Founder of Atér

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